November 1, 2014
I get got of late come upwards across this beautiful visual entitled " The Science of Storytelling" as well as was actually taken aback past times roughly of the stats it included. These stats come upwards inwards the context of highlighting the importance of storytelling inwards marketing only for me I sentiment them from an pedagogy advantage point. for instance, inwards comparing amongst words, the human encephalon has the mightiness to procedure images sixty times faster.This shows how much our brains crave the visual component. Also, a bulk of 92% of consumers desire brands to build ads that experience similar a story. You in all likelihood get got already noticed this tendency on YouTube, as well as then many brands immediately are marketing video ads in the shape of stories narrated past times a given character. But why create nosotros tend to favour stories as well as how does storytelling acquit upon our brain?
This is what this department from the infographic below tries to explain.
How Storytelling affects the brain
1- Neutral Coupling
Influenza A virus subtype H5N1 even activates parts inwards the encephalon that allows the listener to plough the even inwards to their ain ideas as well as experience cheers to a procedure called neutral coupling.
2- Mirroring
Listeners volition non exclusively experience the similar encephalon action to each other, only besides to the speaker.
3- Dopamine
The encephalon releases dopamine into the organization when it experiences an emotionally-charged event, making it easier to recall as well as amongst greater accuracy.
4- Cortex activity
When processing facts, ii areas of the encephalon are activated (Broca’s as well as Wernicke’s area). Influenza A virus subtype H5N1 well-told even tin engage many additional areas, including the motor cortex, sensory cortex, as well as frontal cortex.
Here is the total infographic.
Source: onespot
I get got of late come upwards across this beautiful visual entitled " The Science of Storytelling" as well as was actually taken aback past times roughly of the stats it included. These stats come upwards inwards the context of highlighting the importance of storytelling inwards marketing only for me I sentiment them from an pedagogy advantage point. for instance, inwards comparing amongst words, the human encephalon has the mightiness to procedure images sixty times faster.This shows how much our brains crave the visual component. Also, a bulk of 92% of consumers desire brands to build ads that experience similar a story. You in all likelihood get got already noticed this tendency on YouTube, as well as then many brands immediately are marketing video ads in the shape of stories narrated past times a given character. But why create nosotros tend to favour stories as well as how does storytelling acquit upon our brain?
This is what this department from the infographic below tries to explain.
How Storytelling affects the brain
1- Neutral Coupling
Influenza A virus subtype H5N1 even activates parts inwards the encephalon that allows the listener to plough the even inwards to their ain ideas as well as experience cheers to a procedure called neutral coupling.
2- Mirroring
Listeners volition non exclusively experience the similar encephalon action to each other, only besides to the speaker.
3- Dopamine
The encephalon releases dopamine into the organization when it experiences an emotionally-charged event, making it easier to recall as well as amongst greater accuracy.
4- Cortex activity
When processing facts, ii areas of the encephalon are activated (Broca’s as well as Wernicke’s area). Influenza A virus subtype H5N1 well-told even tin engage many additional areas, including the motor cortex, sensory cortex, as well as frontal cortex.
Here is the total infographic.
Source: onespot
Buat lebih berguna, kongsi:
